Analysis of the Development Prospects of Changsha\'s Digital Cultural and Creative Industry

• 1、Hunan Normal University,Changsha 410081

Abstract：The digital economy era is a new form of human economic and social development. With the continuous advancement of the digital economy, all walks of life have begun to actively seek Digital transformation. The cultural industry is an important lever to enhance the comprehensive competitiveness of cities, so the digital development of the cultural industry has become an inevitable trend. As a city with a leading cultural and creative industry in the country, Changsha has inherent advantages in exploring and developing digital cultural and creative industries. How to transform the potential of digital cultural and creative industries in Changsha into strength, and how to solve the constraints on the development of digital cultural and creative industries in Changsha? This article explores the paths for the development of digital cultural and creative industries in Changsha from the perspectives of development space, digital technology, top-level design, and the advantages of the two mountains. It seeks to bridge the organic integration of digital economy and cultural and creative industries, in order to promote the development of digital cultural and creative industries in Changsha and provide experience for the development of digital cultural and creative industries in Hunan Province

Keywords： Digitalize Digital Economy Digital Cultural Creation Development prospects