Research on College students\' Online altruism: Influencing factors, Formation mechanism and Countermeasures

• 1、School of Education,Tianjin University

Abstract：In recent years, positive internet behaviors such as internet sharing, internet donation, internet support and other altruistic behaviors have attracted the concerns of scholars at home and abroad. As the main force of internet users, the characteristics of internet behavior of college students play an important role in their own development and the construction of a good internet environment. Therefore, this study explores the influencing factors of college students\' internet altruistic behavior, interviewed 11 college students, and used qualitative analysis software Nvivo to encode the interview text in three levels. The results show that college students\' internet altruistic behavior is affected by three dimensions: altruist, help seeker and situation, which is a selective behavior of college students based on their personality characteristics and internet use tendency after making judgments in the face of help-seeking information. Based on this, this study constructed the mechanism of college students\' internet altruistic behavior, and put forward somecountermeasure suggestions, in order to encourage college students to use the Internet positively and reasonably, implement appropriate network prosocial behavior and give full play to the purifying effect of positive behavior on internet environment.

Keywords： Internet altruistic behavior Influencing factor Formation mechanism Qualitative research