Analysis on the realization path and development of dynamic video advertising creativity

• 1、Department of economics and management, Beijing University of Posts and Telecommunications, Beijing 100876, China

Abstract：At present, video advertising has become one of the main sources of Internet revenue. At the same time, programmed Graphic Dynamic creativity has developed and improved for a period of time, while the dynamic creativity of video advertising is still in its infancy and there is no clear development path. Based on this, this paper first defines the realization path of dynamic video advertising creativity: generate batch video creativity by programming, generate massive creativity by industry template customization and other methods, and access algorithm engineering intelligently cuts the video content through text recognition, content understanding, audio-visual synchronization and other methods of video script and subtitle content, Generate the video materials required by advertisers, combined with the data detection of each link in the online delivery process of video advertising, and improve the component dynamic optimization of online rendering style and the subsequent generation strategy, so as to achieve the dynamic system construction of video advertising creativity. Finally, it makes an experimental exploration on the future development direction of video advertising.

Keywords： management information system dynamic creativity video advertising