旅游企业资源属性与合作方式对合作绩效的影响研究
首发时间:2020-06-03
摘要:本文以旅游企业为研究对象,综合应用资源基础理论和交易成本理论,研究旅游企业合作资源属性、合作方式与合作绩效的关系。研究发现,旅游企业在合作中投入专有性资源和专用性资源均对合作绩效有正向的影响作用;而旅游企业合作方式在旅游企业资源与合作绩效关系中发挥了不同的调节作用,即当旅游企业投入专有性资源时,在协调经营的合作方式下能够发挥更好的合作绩效;而当旅游企业投入专用性资源时,在分享经营的合作方式下的合作绩效更佳。
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Research on the impact of tourism enterprise resource properties with the cooperation of cooperative performance
Abstract:This article takes tourism enterprises as the research object, starting from the resource attributes of tourism enterprises, and based on the resource basic theory and transaction cost theory, studies the relationship model of tourism enterprise resource attributes, cooperation methods and cooperation performance, and obtains tourism enterprises through empirical analysis Exclusive resources and dedicated resources have a positive effect on cooperation performance; the cooperation mode of tourism enterprises plays a different moderating role in the relationship between tourism enterprise resources and cooperation performance, that is, when tourism enterprises invest in exclusive resources, Under the cooperation mode of coordinated operation, better cooperation performance can be exerted; and when the tourism enterprise invests in dedicated resources, the cooperation performance under the cooperation mode of shared operation is better.
Keywords: tourism enterprises resource attributes cooperation methods cooperation performance
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旅游企业资源属性与合作方式对合作绩效的影响研究
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