A Model of the Factors Affecting Firms' Decision to Engage in CSR on Web Accessibility

• 1、School of Management, Xi’an Jiaotong University, Xi’an 710049

Abstract：The Internet has been integrated into our everyday life. However, for the visual handicaps, physical disabilities have created a divide between them and the Web. Web Accessibility can help visual handicaps to enjoy equal rights and to have easy access to the wealth of information on the Internet. Providing Web Accessibility can be considered as an important component for firms to manifest corporate social responsibility (CSR). Employees being an integral part of the firm can play a crucial role in this process. This paper proposes a conceptual model to understand how employees can influence firms' decision to fulfill their social responsibility on Web Accessibility. We suggests that five factors can affect employees' intention to exert pressure on firms to engage in CSR on Web Accessibility, including three psychological needs: need of control, need of belonging, need of meaningful existence, relevant knowledge of Web Accessibility and perceived importance of CSR. It is hoped that our work can contribute toward a better understanding of the factors that can promote wider implementation of Web accessibility by firms.

Keywords： Digital divide Web accessibility Corporate social responsibility Employee psychological motives