企业社会责任表现对员工忠诚度的影响研究
首发时间:2011-10-26
摘要:本文采用相关分析和回归分析等统计分析方法来检验员工视角下的企业社会责任各维度与员工忠诚度的相关关系。研究结果表明,企业承担环境责任对员工情感忠诚、努力忠诚和留职忠诚存在显著性影响;企业承担社会公众责任对员工情感忠诚和留职忠诚存在显著性影响,对员工行为忠诚没有显著性影响;企业承担消费者责任对企业的情感忠诚、努力忠诚和留职忠诚存在显著性影响;企业性质不同,企业社会责任表现与员工忠诚度存在显著性差异。
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Study on the Impact of Corporate Social Performance on Employee Loyalty
Abstract:In this paper the effects of corporate social responsibility (CSR) on employee loyalty is examined by using analysis of regression and variances. Results indicate that environmental responsibility has significant impact on emotional loyalty,loyalty and retention loyalty. Public responsibility has significant impact on emotional loyalty and retention loyalty,but not on behavioral loyalty. Consumer responsibility has significant impact on emotional loyalty,behavioral loyalty and retention loyalty. Corporate social performance and employee loyalty have significant difference in companies whose nature are different.
Keywords: corporate social responsibility (CSR) corporate social performance (CSP) employee loyalty
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