战略管理的发展与RBV的资源新视角
首发时间:2009-02-16
摘要:本文分析了战略管理发展的历程,对主要的几个战略管理研究学派的理论和方法论进行了阐述,并对当前学术界流行的资源基础战略观的资源研究进行了分析。通过比较各种战略研究和资源的范畴,提出战略管理尤其是RBV学派应该包含消费者的战略视角,战略管理应该是一个包含企业与消费者的宽范畴的研究。
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The development of strategic management research and new RBV perspective
Abstract:This paper reviews the development of strategic management and their theory and methodology. It analyzes the resource conception of resource-based view which is popular. With comparison of strategy and resource research, this paper suggests that strategic management especially RBV should include consumer-orientation perspective and strategic management research should be a comprehensive research including firms and consumers.
Keywords: Strategic management Resource-based view Consumer-orientation
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No.2902041619812347****
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